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The Motivation Intelligence Framework

The AI coaching workspace built on 8 Motivation Drivers

Send the survey. Get individual and team reports instantly. Coach with an AI workspace that prepares sessions, analyses notes, and keeps every client’s motivation profile one click away.

8Motivation Drivers
60+Years of Science
5AI Coaching Tools
24/7Workspace Access
Used by coaches working with

Coaching intuition only gets you so far

Every coach eventually hits the limits of instinct alone. These are the moments the framework is built for.

🔍

“You see that your client is great at coming up with solutions, but struggles at times to implement their personal action plan.”

⏰

“Prep time eats into billable hours — you invest time reviewing previous session notes to identify potential coaching opportunities.”

👥

“Team engagements are hard to structure without a clear understanding of what motivates the team to enhance their performance.”

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“You know your clients well, but you are not entirely sure what motivates them to achieve their goals.”

Survey. Reports. Coaching — in one workspace.

No separate tools, no manual report-building. Everything lives in one place.

1

Invite

Send a personalised secure link from your coach dashboard. Each individual receives their own unique assessment link by email — no platform login required for respondents.

2

Assess

The respondent completes 68 questions — Likert scale ratings and paired scenarios. Grounded in motivation research, completed in 12–15 minutes on any device.

3

Report

An AI-generated report is produced instantly with tailored insights for every individual and team based on their roles and organisation.

4

Debrief

Your AI coaching workspace helps you gain insight into reports, prepare sessions in seconds, generate ideas for future sessions, and ask questions that lead to actionable results.

Two types of coach. One workspace.

Individual coaches and team coaches — the workspace adapts to how you actually coach.

🎯
Individual Coaches

Build every engagement on validated motivation data

Understand what drives each individual from day one. Ground every conversation in evidence, not instinct — with a precise motivation profile delivered in 15 minutes.

  • Identify what conditions each individual needs to perform at their best
  • AI workspace prepares tailored questions before every session
  • Analyse session notes against the profile to surface patterns over time
Explore the AI Workspace →
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Team Coaches

Give every team session an objective, data-driven foundation

Map the motivational landscape of the whole team — alignment, friction, and individual needs — so your sessions are structured around real data, not assumptions about group dynamics.

  • Team report reveals collective dynamics and friction points
  • Manager report with practical one-to-one recommendations
  • AI workspace prepares team session briefs and coaching focus areas
Explore the AI Workspace →

Grounded in 60+ years of motivation research

Built on six decades of occupational psychology research — Herzberg’s Motivation-Hygiene Theory, McClelland’s Needs Theory, Hackman & Oldham’s Job Characteristics Model, Self-Determination Theory, the Job Demands-Resources Model, and Steger’s Work and Meaning Inventory — synthesised into 8 drivers that predict what energises a person in their current role.

See a Sample Individual Report → See a Sample Team Report →
Achievement
Recognition
The Work Itself
Ownership
Growth
Advancement
Relatedness
Purpose

Real conversations, real results

“Motivation Drivers gave me clear, actionable insight into what truly drives each member of my team. The tool is intuitive and easy to use, and the results immediately improved the quality of my conversations with my team members. I would recommend it to any manager looking to better understand and support their people.”

Konrad Labocha
Konrad Labocha
Senior Regional Manager · Edwards Lifesciences

“The motivation sessions have been expertly moderated, clarified the link between motivation and engagement and translated insights into practical, personalised action plans. We have already begun using this approach, and we are seeing positive results.”

Chiara Merlini
Chiara Merlini
Clinical Operations TA Head · Alexion Pharma

“[Third testimonial — to be added]”

[Name]
[Job Title] · [Company]

“[Fourth testimonial — to be added]”

[Name]
[Job Title] · [Company]

Why we built
Motivation Drivers

For over two decades we have worked with leaders, teams, and organisations across the world, designing and delivering leadership programmes, coaching executives, and supporting teams through change.

One model shaped our thinking more than most: the Situational Leadership Model. It gave us a powerful lens for developing competence and confidence. But the longer we worked with clients, the more clearly we saw a gap it could not close — we struggled to reliably unlock what truly drove them.

Motivation is not enthusiasm. Our drive to satisfy unmet needs creates an internal tension — and it is that tension which drives us to take action. Action is what produces results. A person whose core needs are met does not need to be pushed. A person whose needs are chronically unmet will disengage, no matter how skilled they are.

We drew on 60 years of occupational psychology research to build a precise, ranked motivation profile for every individual based on their current role and organisation. And then we wrapped it in an AI workspace so coaches spend less time preparing and more time in the conversations that matter.

Business professional
Business professional
Business professional
Business professional
Business professional
Business professional

Choose your workspace plan

Monthly subscription. Every plan includes individual reports, team reports, and AI coaching credits.

New Coaches
Starter
$49 /month
1 seat
  • 10 individual reports/month
  • 1 team report/month
  • 50 AI coaching credits/month
  • Full AI workspace access
  • 1 coach seat
Coaching Companies
Agency
$399 /month
5 seats
  • 175 individual reports/month
  • 15 team reports/month
  • 625 AI coaching credits/month
  • Full AI workspace access
  • 5 coach seats (pooled)

Working in HR or L&D? See how this works for your organisation →

Ready to find out what drives your people?

Whether you want to explore the platform, ask a question before signing up, or discuss how Motivation Drivers could work across your organisation — we respond within one business day.

We respond within one business day. Your details are never shared with third parties.