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The Motivation Intelligence Framework

The AI coaching workspace built on 8 Motivation Drivers

Send the survey. Get individual and team reports instantly. Coach with an AI workspace that prepares sessions, analyses notes, and keeps every client's motivation profile one click away — built for professional coaches and internal HR & L&D teams.

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8Motivation Drivers
60+Years of science
5AI coaching tools
24/7Workspace access
Who It's For

One workspace. Two ways to use it.

Whether you run an independent coaching practice or lead development inside an organisation, the workspace works the same way — survey, reports, AI-assisted coaching.

🧭
External Coaches

Run your practice on validated data

Send the survey to every new client, get an individual report in minutes, and use the AI workspace to prepare for every session — grounded in their exact 8-driver profile.

  • Individual and team reports, generated on demand
  • AI session prep, notes analysis, and question generation
  • White-label branding available on Practice and above
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🏢
HR & L&D Teams

Deploy coaching-grade insight across your org

Run the survey across individuals and teams, download reports for every level, and use the same AI workspace your internal coaches and L&D leads use for development conversations.

  • Team and cohort reports alongside individual profiles
  • Pooled seats — several HR/L&D users, one shared workspace
  • Data Processing Agreement available for enterprise deployment
Explore for HR teams →
How It Works

Survey. Reports. Coaching — in one workspace.

No separate tools, no manual report-building. Everything lives in one place.

1

Send the Survey

60 targeted statements across 8 motivation drivers. Send to one person or an entire team in a few clicks.

2

Generate Reports

Individual and team reports, ready to download — driver scores, interpretation, and coach-facing insight for every profile.

3

Coach with AI

Session preparation, notes analysis, and question generation — all grounded in the exact profile you're working with.

The Science

Grounded in 60+ years of motivation research

Built on Herzberg's Two-Factor Theory and expanded to 8 drivers — Achievement, Recognition, Work Itself, Ownership, Growth, Advancement, Relatedness, and Purpose — for the precision a real coaching conversation needs.

See the Framework →
What Coaches & HR Teams Say

Real results, real conversations

"Motivation Drivers gave me clear, actionable insight into what truly drives each member of my team. The results immediately improved the quality of my conversations."

Konrad Labocha
Konrad Labocha
Senior Regional Manager · Edwards Lifesciences

"Motivation Drivers clarifies and translates insights into practical, personalised action plans for every team member."

Chiara Merlini
Chiara Merlini
Clinical Operations TA Head · Alexion Pharma

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Ready to build your workspace?

Choose a plan and you're coaching with your first client's report inside minutes.

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